1:1 coaching
Your own AI coach.
Not a course. We start from your industry and your real week in sales, marketing or operations, and set AI up to do the parts that drain you. From someone with 18+ years doing those jobs, who learned AI by building with it.

Who it's for
Built for people who do the work
Small-business teams
You wear five hats in sales, marketing or ops and need hours back, not another tool to learn.
Early in your career
You want to be the person on the team who can make AI do real work, not just talk about it.
Overwhelmed in a big company
Everyone says 'use AI'. Nobody has shown you where to start in your role. That's where we begin.
How I coach
Like a startup go-to-market, for your AI
01
Understand your industry
How your market works, who buys, and what AI is already changing in your industry.
02
Understand your field's need
Your role in sales, marketing or operations: the work that eats your week, and what it's worth.
03
Plan by AI impact
Use cases ranked by their real impact on your industry and role. The first hours go where the payoff is.
04
Execute, hands-on
Exercises on your own work, in your own tools, until it runs. You leave with something working, not notes.
What you leave with
Something running, not a certificate
- A map of your week, with the work AI should take over marked
- A plan ranked by impact on your industry and role
- Workflows running in the tools you already use
- A check step for every AI output, so you can trust it
Ways to work together
Pick how deep you want to go
One session
Clarity session
Untangle one problem. We pick the task that annoys you most and you leave with it set up.
- Short questionnaire before we meet
- One live working session
- Written next steps
4 weeks
Orchestration sprint
Your personal AI setup for your role, one workflow a week, with check-ins in between.
- Weekly 1:1 sessions
- 4 workflows running by the end
- Message support between sessions
Monthly
Ongoing coaching
A thinking partner as the tools change. Improve what you've built and add what's next.
- A session every month
- Review of what's working
- First look at new tools that matter to your role
Training a whole team instead? See group workshops
Questions
Good to know
- Do I need to know how to code?
- No. I'm not a developer either. I direct AI tools to do the work, and that's what I'll teach you.
- Which AI tools do we use?
- Mostly the ones you already have, plus free tools. We pick what fits your role and your company's rules.
- How is this different from an AI course?
- A course teaches everyone the same thing. Coaching starts from your industry and your actual week, and ends with your work running.
Start here
Start with one call.
Tell me your industry, your role and what eats your week. I'll tell you honestly whether coaching will help.